“I believe in strategic communications based on research with messaging that evokes a strong connection and drives people to action. In short, inform the mind and pulse the heart with passion to attain engagement." Heather Back is a proven performer in executing communication strategies and storytelling, driving effective multi-integrated marketing campaigns. With experience in cause marketing, corporate social responsibility, stakeholder engagement, and corporate communications in for-profit and nonprofit settings, she is a strategic thinker with intuitive instincts in branding and public relations. Heather is proud to consistently develop branding, advertising and PR campaigns that drive consumers to action, lead successful teams and foster critical internal and external relationships.